What if I told you that the way you communicate could be the key to unlocking your business’s greatest impact? Maja Göpel knows this better than anyone—and today, I’m going to show you how to do it too.
Maja Göpel is a political economist, sustainability scientist, and co-founder of Scientists for Future. But what truly sets her apart is her ability to take complex, technical ideas, like the ones in her book ‘We Can Do Better‘ and turn them into messages that resonate deeply. She doesn’t just inform; she transforms how we think about our role in the world.
Her book dives into the nitty-gritty of economics and sustainability, but it ends with a powerful call: Become the best version of yourself so you can create the best version of the world. That’s the heart of her mission with Mission Wertvoll, redefining value beyond money, and empowering people to live and work with purpose.
What I admire most is how she does this: with rhetorical power, substance, and a warmth that makes you feel like she’s speaking directly to you. She’s proof that you don’t need to be loud to be influential. You just need to be clear, authentic, and unapologetically you.
Here’s the lesson for you as an entrepreneur: Your business isn’t just about what you do; it’s about how you talk about it. Maja shows us that the most powerful communicators don’t just share information; they share vision. They connect the dots between their values and the change they want to see in the world.
For small business owners, this means: Stop assuming people understand your ‘why.’ Start crafting messages that are as compelling as your mission. Whether you’re pitching to a client, writing a post, or speaking at an event, ask yourself: Am I making this about them, or about me? Because when you communicate like Maja, you don’t just attract customers; you build a movement.
So here’s your habit for this week: The ‘Maja Moment.’ Every morning, spend 5 minutes reflecting on one idea or value from your business that you want to share with the world. Then, ask yourself:
- How can I explain this in a way that’s simple, powerful, and human?
- What story or example can I use to make it relatable?
- How can I deliver this message with confidence and warmth?
Write it down. Practice it. And then share it. Because when you communicate with clarity and heart, you don’t just grow your business. You inspire others to join you on the journey.
Here you can find more about Maja:
- video’s on YouTube
- Maja Göpel – Wikipedia
- About me – Maja Göpel
- Mission Wertvol, a platform for science-based story-telling and unexpected alliances that champions the benefits of a socio-ecological transformation and the importance of evidence-based argumentation in democracies
- Scientists4Future network
