If you put a link in the info box you can drive traffic to your fan page, your website, ebook, Twitter page… Essential is that you include the ‘http://’ or ‘www’ otherwise the link is not clickable.
My tip use a link in your personal profile to help people find your professional page. And use in your professional page a link to your site and/or Twitter.
Link in personal profile
People can land on your personal profile from an update that is visible via one of their friends liking or commenting on your update. This could be people that don’t know you yet. They will hesitate to ‘friend’ you. Liking your page is way more easier. Giving these visitors a direct link to your professional page is nice.
This way these visitors can go to your page and klick the like button.
Link on your professional page
There is no need to refer people from your professional pages to your personal profile. Since the visitors are here and interested in your business it could be a good idea to show them where your website is. Also you can give them the direct link to your twitter account, or that free report, or your newsletter.
Let me share some examples of Facebook pages and profiles.
Charlene Li on Facebook
Charlene Li has a personal profile and a professional page.
In her personal profile she points you to her professional page. In her page Charlene misses the opportunity to point to her website or blog. Include a link for more information about her new book – since she mentions this – is my tip for Charlene. You can find Charlene on her blog
Stephanie Ward – Firefly Coaching
Stephanie Ward uses a link to her website in her personal profile. In the Information box, directly below the info box, there is a list of clickable links including one to her professional page on Facebook. Her professional page is Firefly Coaching, also here a direct link to her website.
In this case the link to her page is somewhat hidden and requires extra effort from the visitor. Attracting more fans for your professional page is an important goal for your personal profile. Having the link directly visible in the info box is my tip for Stephanie. Look for Stephanie on FireflyCoaching.com
Mari Smith connects with people on Facebook and Twitter. On her personal profile she points the visitors to her fan page. She is at the current limit for the number of friends you can have for a personal profile (5,000 friends). So she invites them to go to her professional page. On her professional page she invites visitors to connect also on Twitter. Check her website Mari Smith
Rohit Bhargava points in his personal profile to his professional page. In his page there are some elements in his photo that look like buttons. Actually these are not buttons. There is no link in the info box, so you have to enter these links manually in your browser to connect with Rohit on the other platforms. Include the 4 links in the info box is my tip for Rohit. You can read more about him on his Influentual marketing blog.
Some other page examples
Three examples from various pages.
Wired mentions the link for their Twitter account but it is not clickable. Tip include ‘http:\\’ and the link works.
Corner Bakery Cafe – a link to their newsletter with special offers for the subscribers (smart – a clear WIFM)
Enjoy Life food – a link to their Twitter page.
So this is some inspiration for links in your info box for your personal profile and professional page.
- A link to your page in your personal profile
- A link to your blog/website/newsletter in your professional page
How to do it
The info box.
- Klick on the pencil – now you can edit the text
- Add the link including the www or http://
- Click somewhere next to the info box – the changes are being saved
Inspiration for this post from The 10 Second Facebook Fix Guaranteed to Send You More Traffic
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