Do you understand the term user profiles? It is a bit unclear, “user”. Is the user a person, employee, business owner, or all in one? Let me share with you, user profiles are personal. Social media is all about being social, talking with other people in social networks, and connecting with these people. It’s all about making real conversations and relationships.
You become friends with people, not with companies. You connect with people, not with companies. You connect with people in the company not with the logo or building it selfitself. However; you may want to follow or “like” a company so you can receive updates from them.
On social networks like Facebook and LinkedIn you have the option to create a special page or profile for your company. This makes it odd that people use their company details and logo to create a ‘personal profile’ on these networks.
Keep the user profile personal
So keep your ‘user profile’ really personal. The profile should state your first and last name. Make sure you upload a picture of yourself into your profile and not your company logo. The profile details should be about you. This way people can know about you before they connect and build a relationship with you. You can more easily form real relationships.
