Earlier today I was reading Buy•ology by Martin Lindstrom and it reminded me of an article I wrote last year on ErnoHannink.nl. With Martin’s book I now found research to support my post.
In Chapter 3 of his book, Martin talks about mirror neurons (Mirror Neuron on Wikipedia). Interesting part of the book on how we experience feelings by looking at others doing something.
Jumping into social networks and doing it right is a bit of work. When you already are working very hard at the core of your business this is just an extra thing you can do without. Outsource it!
Good idea.
When you hire another company to set up your (business) profiles in LinkedIn, Twitter, Facebook, YouTube you have to be sure they are doing it right.
Lately I receive more and more invites in LinkedIn of people who clearly outsourced the social media ‘task’. All profiles are similar and are not very personal.
Continue reading “Outsource your social media – how not to do it”
I have been impressed with the great presentation that @jessedee is publishing on Slideshare. I love his presentation on presentations Steal this presentation and 10 Ways to be a Marketing Genius Like Lady Gaga.
He actually build a website on the presentations solve99problems.com/.
Now he has done a social media experiment: 72 Hours in Jordan using an iphone, camera, facebook and twitter.
Continue reading “Promoting a country – 72 hours in Jordan a social media experiment”
There are a lot of people with a profile on Facebook that send their Twitter messages to Facebook. Often the rate of updates on Twitter has an overwhelming effect on the Most Recent News in Facebook. Switch off those Twitter, FarmVille, FourSquare messages from other people.
Podcast: Play in new window | Download
Continue reading “Remove Twitter updates from your Facebook News Feed”
Do you already have a fan page for your company? Would you like some more traffic and attract fans for your Page? Start using your Twitter following.
Start sending your Facebook page status updates to Twitter.
This can be done easily:
1. Go to http://www.facebook.com/twitter
2. Select the page that you want to connect. Click on ‘Link to Twitter’
More followers equals to …..?
This morning I found these 3 new followers in my following list on Twitter.
These accounts have +10,000 followers, one has almost 60,000 followers.
Metro Garage Door Co.
Do you understand the term user profiles? It is a bit unclear, “user”. Is the user a person, employee, business owner, or all in one? Let me share with you, user profiles are personal. Social media is all about being social, talking with other people in social networks, and connecting with these people. It’s all about making real conversations and relationships.
You become friends with people, not with companies. You connect with people, not with companies. You connect with people in the company not with the logo or building it selfitself. However; you may want to follow or “like” a company so you can receive updates from them.
On social networks like Facebook and LinkedIn you have the option to create a special page or profile for your company. This makes it odd that people use their company details and logo to create a ‘personal profile’ on these networks.
So keep your ‘user profile’ really personal. The profile should state your first and last name. Make sure you upload a picture of yourself into your profile and not your company logo. The profile details should be about you. This way people can know about you before they connect and build a relationship with you. You can more easily form real relationships.
This is post was inspired by Justin McCullough. Justin is building an ebook about Twitter, for new users to embrace Twitter. He is building it together with other contributors. So feel free to jump in on the Twitter eBook Project. My contribution is about why You want to use Twitter.
At SOBCon 2010 I have first met Justin. It was a great event with many great people. The event is organized by the wonderful Liz Strauss and great Terry Starbucker. Pieter brought my attention to this ebook and there you have it.
What to do
Contribute 300 words or less in the form of best practices, a quote, advice, top 10 list, or blog post.
Purpose
Provide newbies and folks who are struggling to embrace twitter with short, concise, helpful instruction on what twitter is and how to use it. In short, this will help tell folks what we wish they knew about twitter so they are more fun, engaging, and twitter friendly!
So here is my contribution:
What is Twitter – is not very difficult to explain. You can also find great tutorials of How you can use Twitter. The most important question is of course Why you want to use Twitter. If someone is saying “You simply MUST use Twitter.”, let me share with you, they are wrong.
There is no need for you to be on Twitter. Even though it is a lot of fun. It is also one of the most easiest ways to meet new people and to find out if you like them or not. So it is also a very easy way for people to find out if they like you or not. Or better yet if they LOVE you.
Why do you want to use Twitter has a relation with Why you are in business, Why do you get up in the morning? Why do you do what you do? What is it that you bring to this world that makes it a better place for the people around you?
When you have the answer to that “Why?”, Twitter is a great platform to spread your message and find fans. Please remember that your website or blog on your own domain hosted by yourself is your first platform, your hub. Do not build a movement on a platform that is not yours because the risk that it will not be there one day is just to big. Or if the platform changes the rules in a way that does not support your message you should be able to give it up.
Why is Twitter such a great platform? You have only 140 characters to bring your message. Fans or haters have only 140 characters to respond to your message. You have to think about what you want to say because you only have 140 characters. It is easy to write book, but it is difficult to remove enough words so that the book becomes outstanding. So you have to think really hard what you want to say in 140 characters that will touch the people around you.
Reading @lizstrauss‘ tweets you will probably understand what I mean here.
So here is the 3 step plan:
This way you will build trust with your followers. Once we trust you, we can start to LOVE you. When people LOVE you they will follow you.
Erno Hannink helps independent professionals use social media to get more fans. ErnoHannink.com and @ernohannink
You are an independent professional, solopreneur or self-employed, i.e. author, speaker, coach, trainer, consultant. You want more clients!
Use the internet to attract clients with my three steps:
publish, contact and connect.
Get the highlights of this book for free
Creative Commons liscense and Disclaimer - Sitemap - Contact - Made possible by WordPress and Genesis Theme
Want to Automate Online Client Attraction? Hannink Online Media.
