Connection Hyperinflation – where’s the value? – Tan Lam #TSC13

If you want to learn how a real business connects with clients and hosts using the internet, watch this story told by Tan Lam.

Tan Lam (@tantlam) is the Social Media Manager at airbnb.

Airbnb was founded in August 2008, a global community marketplace for unique spaces located in over 182 countries. Connecting with a global audience of both travellers and hosts in real-time.

Tan Lam TSC13 photo by Bibi Veth

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Web Psychology your Roadmap to Online Success – Nathalie Nahai #TSC13

Web psychology consists of a lot of different factors.

You can think of, neuroscience, behavioral economics, human-computer interaction, cognitive psychology, cross-cultural psychology, user experience, social psychology, neuroaesthetics.

Nathalie Nahai TSC13 Bibi Veth

Nathalie Nahai shared insights and examples with the audience at The Social Conference. One of the most interesting presentations that day in Amsterdam.

Why Social Media?

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

How to use social science to increase activity in a community – Richard Millington #TSC13

One of the presentations that really surprised me at The Social Conference was that of Richard Millington from Feverbee.

The title should have triggered me upfront, but it didn’t. However, the presentation on building successful communities touches your business and mine.
Richard Millington TSC13 Bibi Veth Amsterdam

As a business owner we want to build a community of potential clients and clients around our business. Keeping our clients connected and active with what we do. Persuading potential clients to buy something from us so they become clients.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

The management dilemmas of the social web – Fons Trompenaars #TSC12

Fons Trompenaars was the opening keynote at The Social Conference (#TSC12). He used the research of the attendees to talk about the dilemmas we are facing with social business.

His presentation was filled with remarks that got the audience laughing and thinking:

Lot’s of female in the audience. He is not used to it because in boardrooms there are not a lot of female in the board room. “We kick them out, when it gets tough they cry, or they get pregnant.”

“Asocial conference, we spend more time typing into our phone then talking to each other. Let’s make this a more social conference and talk with each other.”

Fons Trompenaars #tsc12

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."