Successful Online Business Conference comes to Europe #sobconeurope

You want to become more successful online with your business? Learn from the great examples the speakers share. Apply it to your business in one day.

In 2009 I watched SOBCon Chicago for the first time. It was all online and I could not see everything, but @JenChicago made me fall in love with this event. She used the webcam of her laptop and shared the event live via Ustream.

It was that year I said to myself, “Next year I am going to SOBCon.”

Why SOBCon is a different conference

During most events there are presentations where you can sit back and listen to the experts. You get a lot of ideas for your business and how you can implement what the expert is talking about.

By the time you are on your way home you are overwhelmed with ideas and inspiration. The next morning the event is over and business as usual takes over. The inspiration fades away. Nothing changed

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Learn more in 2011 – Get Out of Your Comfort Zone

Happy New Year!
Wishing you a great 2011.
Wishing you lot’s of moments out of your comfort zone

International
My overall theme for 2011 is international.

One of my long term goals is, international paid speaking gigs. This way I can meet people from all kinds of cultures and learn. Also it will give me the possibility to do video interviews with entrepreneurs that make a difference from all over the world. With these video’s I want to create an online inspiration magazine.

SOBCon
Last year Liz Strauss gave me the opportunity to participate in a panel at SOBCon in Chicago. The panel was moderated by Becky McCray and Sheila Scarborough, they started Tourism Currents at SOBCon 2009 and made it profitable in the first month after the launch.

The panel was about starting your business, “A Business is Born and Branded”. The photo is me out of my comfort zone in 2010 at the SOBCon panel 🙂

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Radical LEAP – personal story on extreme leadership

This book, The Radical Leap: A Personal Lesson in Extreme Leadership (aff) by Steve Farber is a great book. It is easy to read because Steve tells a great story.

Along the way Steve meets a new friend Edg, who learns him about leadership and what LEAP is. An old friend calls Steve because she needs help with a problem at the company. Steve meets the great William G. Maritime. In the end Steve finds what he was looking for, no I will not spoil the ending for you. You will just have to read it your self…

Since the book is so easy to ready you learn almost without noticing important aspects about leadership: Love, Energy, Audacity and Proof.
Watch the video and my book review.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Fifth P of People in your Marketing mix – Hank Wasiak

At the last day of SOBCon 2010 we worked in groups on 4 charity projects. The first day was Hank Wasiak shared a great story with us about Asset Based Thinking.

Just before we all departed on this last day of SOBCon, Hank did me this favor of a short video.
He is sharing that Social Media is not about media anymore it is about the 5th P in your marketing mix. The P of People.
Watch Hank rand.

Follow Hank on Twitter.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Why do you want to Twitter?

This is post was inspired by Justin McCullough. Justin is building an ebook about Twitter, for new users to embrace Twitter. He is building it together with other contributors. So feel free to jump in on the Twitter eBook Project. My contribution is about why You want to use Twitter.

At SOBCon 2010 I have first met Justin. It was a great event with many great people. The event is organized by the wonderful Liz Strauss and great Terry Starbucker. Pieter brought my attention to this ebook and there you have it.

What to do
Contribute 300 words or less in the form of best practices, a quote, advice, top 10 list, or blog post.

Purpose
Provide newbies and folks who are struggling to embrace twitter with short, concise, helpful instruction on what twitter is and how to use it. In short, this will help tell folks what we wish they knew about twitter so they are more fun, engaging, and twitter friendly!

So here is my contribution:

Why do you want to Twitter?

What is Twitter – is not very difficult to explain. You can also find great tutorials of How you can use Twitter. The most important question is of course Why you want to use Twitter. If someone is saying “You simply MUST use Twitter.”, let me share with you, they are wrong.

There is no need for you to be on Twitter. Even though it is a lot of fun. It is also one of the most easiest ways to meet new people and to find out if you like them or not. So it is also a very easy way for people to find out if they like you or not. Or better yet if they LOVE you.

Why do you want to use Twitter has a relation with Why you are in business, Why do you get up in the morning? Why do you do what you do? What is it that you bring to this world that makes it a better place for the people around you?

When you have the answer to that “Why?”, Twitter is a great platform to spread your message and find fans. Please remember that your website or blog on your own domain hosted by yourself is your first platform, your hub. Do not build a movement on a platform that is not yours because the risk that it will not be there one day is just to big. Or if the platform changes the rules in a way that does not support your message you should be able to give it up.

Why is Twitter such a great platform? You have only 140 characters to bring your message. Fans or haters have only 140 characters to respond to your message. You have to think about what you want to say because you only have 140 characters. It is easy to write book, but it is difficult to remove enough words so that the book becomes outstanding. So you have to think really hard what you want to say in 140 characters that will touch the people around you.

Reading @lizstrauss‘ tweets you will probably understand what I mean here.

So here is the 3 step plan:

  1. Find your answer to the Why? question.
  2. Build your website or blog, your Hub, to spread your message
  3. Attract Fans on a platform like Twitter to come to your Hub.

This way you will build trust with your followers. Once we trust you, we can start to LOVE you. When people LOVE you they will follow you.

Erno Hannink helps independent professionals use social media to get more fans. ErnoHannink.com and @ernohannink

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."