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	<title>People Archives - Erno Hannink</title>
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		<title>If You Don&#8217;t Understand People, You Don&#8217;t Understand Business</title>
		<link>https://ernohannink.com/if-you-dont-understand-people-you-dont-understand-business/</link>
		
		<dc:creator><![CDATA[Erno Hannink]]></dc:creator>
		<pubDate>Sat, 03 Mar 2012 07:10:19 +0000</pubDate>
				<category><![CDATA[03 - Supporting your Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[humanism]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Simon Sinek]]></category>
		<category><![CDATA[Start with Why]]></category>
		<guid isPermaLink="false">http://ernohannink.com/?p=1947</guid>

					<description><![CDATA[<p>Simon Sinek talks in his presentation about the essence of people. Connect, have real meetings with people. Shake hands. Watch his presentation @99precent</p>
<p>Post from: <a href="http://ernohannink.com">Erno Hannink</a> feel free to use the content but give credit to the writer (CC BY/SA)</p>
<p><a href="https://ernohannink.com/if-you-dont-understand-people-you-dont-understand-business/">If You Don&#8217;t Understand People, You Don&#8217;t Understand Business</a></p>
]]></description>
										<content:encoded><![CDATA[<p>How can you help the Human Race?<br />
Community, Tribe, and even a Company is a group of people with common set of values and believes. This results in Trust.</p>
<p>Video of Simon Sinek <a href="http://twitter.com/simonsinek" title="Simon Sinek on Twitter" target="_blank">@simonSinek</a>: <a href="http://www.youtube.com/watch?v=8grVwcPZnuw" title="Simon Sinek speaks at 99procent" target="_blank">If You Don&#8217;t Understand People, You Don&#8217;t Understand Business</a><br />
<iframe width="580" height="423" src="http://www.youtube.com/embed/8grVwcPZnuw?rel=0" frameborder="0" allowfullscreen></iframe><br />
Thank you Ineke Hurkmans (<a href="https://twitter.com/#!/Own_It" title="Own It - Ineke Hurkmans on Twitter" target="_blank">@Own_It</a>) for showing me this video.<br />
<span id="more-1947"></span><br />
&#8220;We&#8217;re not good at everything, we&#8217;re not good by ourselves,&#8221; says Simon Sinek at the <a href="http://the99percent.com" title="The 99 Percent" target="_blank">99% Conference</a>. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.</p>
<p>Simon in his presentation:<br />
I Hate self-help books &#8211; Me, me, me. The only way we can really feel fulfilled is by helping someone else.</p>
<p>Generosity means that you are doing something for someone else and expecting nothing in return.</p>
<p>We are social people. 100% of our customers are people, 100% of our clients are people, 100% of our employees are people.<br />
If we don&#8217;t understand people, we don&#8217;t understand business.</p>
<p>It is so easy when you listen to Simon, and is easy to fall back into the me, me, me trap.<br />
We are helping the other, but we are expecting something in return.</p>
<p>Earlier I did a book review of Simon&#8217;s book <a href="http://ernohannink.com/start-why-by-simon-sinek-book-review/" title="Start with Why by Simon Sinek a book review">Start with Why</a>. I love this book. The essence of a company does not starts with what or how. It all starts with why. Do you know Why you are in business?</p>
<h3>Some other great presentations by Simon Sinek</h3>
<p><a href="http://www.youtube.com/watch?v=qp0HIF3SfI4" title="Simon Sinek - How great leaders inspire action" target="_blank">Simon Sinek: How great leaders inspire action</a><br />
<a href="http://www.youtube.com/watch?v=4VdO7LuoBzM" target="_blank">TEDxMaastricht &#8211; Simon Sinek &#8211; &#8220;First why and then trust&#8221;</a><br />
<a href="http://www.youtube.com/watch?v=MXNvfEm5ezI" target="_blank">The Purpose Driven Organization w/ Simon Sinek</a></p>
<h3>Can you network online?</h3>
<p>Trust is about human interaction, more handshake actions.<br />
Simon says a network is not on LinkedIn, a discussion does not happen on a blog. This only happens when we really meet.</p>
<p>How do you feel about this?<br />
Do you really connect with people on Twitter or Facebook? Do you have real discussion on this platforms or on a blog? Do you trust this person more that the next person on the street?</p>
<p>Post from: <a href="http://ernohannink.com">Erno Hannink</a> feel free to use the content but give credit to the writer (CC BY/SA)</p>
<p><a href="https://ernohannink.com/if-you-dont-understand-people-you-dont-understand-business/">If You Don&#8217;t Understand People, You Don&#8217;t Understand Business</a></p>
]]></content:encoded>
					
		
		
			</item>
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		<title>Fifth P of People in your Marketing mix &#8211; Hank Wasiak</title>
		<link>https://ernohannink.com/fifth-p-of-people-in-your-marketing-mix-hank-wasiak/</link>
					<comments>https://ernohannink.com/fifth-p-of-people-in-your-marketing-mix-hank-wasiak/#comments</comments>
		
		<dc:creator><![CDATA[Erno Hannink]]></dc:creator>
		<pubDate>Sun, 16 May 2010 06:14:41 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hank Wasiak]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[SOBCon]]></category>
		<guid isPermaLink="false">http://ernohannink.com/?p=216</guid>

					<description><![CDATA[<p>At the last day of SOBCon 2010 we worked in groups on 4 charity projects. The first day was Hank Wasiak shared a great story with us about Asset Based Thinking. Just before we all departed on this last day of SOBCon, Hank did me this favor of a short video. He is sharing that&#8230; <a class="more-link" href="https://ernohannink.com/fifth-p-of-people-in-your-marketing-mix-hank-wasiak/">Continue reading <span class="screen-reader-text">Fifth P of People in your Marketing mix &#8211; Hank Wasiak</span></a></p>
<p>Post from: <a href="http://ernohannink.com">Erno Hannink</a> feel free to use the content but give credit to the writer (CC BY/SA)</p>
<p><a href="https://ernohannink.com/fifth-p-of-people-in-your-marketing-mix-hank-wasiak/">Fifth P of People in your Marketing mix &#8211; Hank Wasiak</a></p>
]]></description>
										<content:encoded><![CDATA[<p>At the last day of SOBCon 2010 we worked in groups on 4 charity projects. The first day was <a href="http://www.hankwasiak.com/">Hank Wasiak</a> shared a great story with us about <a href="http://assetbasedthinking.com">Asset Based Thinking</a>.  </p>
<p>Just before we all departed on this last day of SOBCon, Hank did me this favor of a short video.<br />
He is sharing that Social Media is not about media anymore it is about the 5th P in your marketing mix. The P of <strong>People</strong>.<br />
Watch Hank rand.</p>
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<p>Follow <a href="http://twitter.com/hankwasiak">Hank on Twitter</a>.</p>
<p>Post from: <a href="http://ernohannink.com">Erno Hannink</a> feel free to use the content but give credit to the writer (CC BY/SA)</p>
<p><a href="https://ernohannink.com/fifth-p-of-people-in-your-marketing-mix-hank-wasiak/">Fifth P of People in your Marketing mix &#8211; Hank Wasiak</a></p>
]]></content:encoded>
					
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