Earlier today I was reading Buy•ology by Martin Lindstrom and it reminded me of an article I wrote last year on ErnoHannink.nl. With Martin’s book I now found research to support my post.
In Chapter 3 of his book, Martin talks about mirror neurons (Mirror Neuron on Wikipedia). Interesting part of the book on how we experience feelings by looking at others doing something.
In my 7 month program Attract Cients and Grow Your Business I will talk about LinkedIn this month.
In preparation for this session I have created the outline below.
Continue reading “What do you want to know about LinkedIn? #30DTC”
Jumping into social networks and doing it right is a bit of work. When you already are working very hard at the core of your business this is just an extra thing you can do without. Outsource it!
Good idea.
When you hire another company to set up your (business) profiles in LinkedIn, Twitter, Facebook, YouTube you have to be sure they are doing it right.
Lately I receive more and more invites in LinkedIn of people who clearly outsourced the social media ‘task’. All profiles are similar and are not very personal.
Continue reading “Outsource your social media – how not to do it”
The Social Conference is a yearly event in Amsterdam. This year it was re-branded to The Social Conference. It is a cooperation between Emerce and Krem.
I will be blogging live from this event, trying to make some photos and videos from the speakers at the main stage.
The presentations I want to attend are:
Fons (@thtconsulting) is well-known about his research on cultures. He was one of the authors I loved while I was doing my MBA. I am really interested in cultures and his research is very interesting on this.
At this conference Fons will talk about The management dilemma’s of the social web
“…he will address the culture-free challenges that all cultures face when implementing social media-centric approaches. Adoption and deployment of social media and the associated rules of interaction usually create tension in the ways companies are working.”
LinkedIn is a great tool if you want to attract new clients. The book Maximizing LinkedIn for Sales and Social Media Marketing helps you to improve your actions on LinkedIn.
This is the second book by Neal Schaffer about LinkedIn. His first book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn
His new book Maximizing LinkedIn for Sales and Social Media Marketing.
This book was sent to me for free in the monthly Social Media Book Club (#smcbooks)
Schaffer has some great case studies in each chapter of the book. Interesting examples of managers and business owners that have great results using LinkedIn actively to get new business.
Continue reading “Maximizing LinkedIn for Sales and Social Media Marketing”
This is something I have been giving a lot of attention in my articles for Facebook. Make sure your Personal Profile is all about you! So just enter only your personal name and no additions.
When you want to have a business profile, just make a Business Page with your personal profile. If you don’t want to show who created the business page, you can do that.
Stupid me, I have been making that same mistake myself on LinkedIn since 2006!
Look, this is my professional profile on LinkedIn
My e-mail address is included in my name box. Why?
In 2006 I looked at how the network builders did their thang, and adding your e-mail to your profile was a smart thing to do. This way people can add you as their contact easily.
Do you understand the term user profiles? It is a bit unclear, “user”. Is the user a person, employee, business owner, or all in one? Let me share with you, user profiles are personal. Social media is all about being social, talking with other people in social networks, and connecting with these people. It’s all about making real conversations and relationships.
You become friends with people, not with companies. You connect with people, not with companies. You connect with people in the company not with the logo or building it selfitself. However; you may want to follow or “like” a company so you can receive updates from them.
On social networks like Facebook and LinkedIn you have the option to create a special page or profile for your company. This makes it odd that people use their company details and logo to create a ‘personal profile’ on these networks.
So keep your ‘user profile’ really personal. The profile should state your first and last name. Make sure you upload a picture of yourself into your profile and not your company logo. The profile details should be about you. This way people can know about you before they connect and build a relationship with you. You can more easily form real relationships.
You are an independent professional, solopreneur or self-employed, i.e. author, speaker, coach, trainer, consultant. You want more clients!
Use the internet to attract clients with my three steps:
publish, contact and connect.
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