5 LinkedIn improvements for coaches your clients will notice immediately

LinkedIn is the most important online business networking platform. It has 187 million members in over 200 countries and is available in 19 languages.

It is a great platform if you want potential clients to find you especially if you work in a business to business (B2B) environment. Maybe you are a career coach and work with employees, or you are a business coach and work with small business owners. Or you are a management team coach and work with teams and CEO’s.

connect networking connect euranet 5876488523 s 5 LinkedIn improvements for coaches your clients will notice immediately

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

The perfect profile photo for Twitter, Facebook, LinkedIn, Google+ and more – 5 tips

Earlier today I was reading Buy•ology by Martin Lindstrom and it reminded me of an article I wrote last year on ErnoHannink.nl. With Martin’s book I now found research to support my post.

In Chapter 3 of his book, Martin talks about mirror neurons (Mirror Neuron on Wikipedia). Interesting part of the book on how we experience feelings by looking at others doing something.

true passion photography uggboy 4718489821 The perfect profile photo for Twitter, Facebook, LinkedIn, Google+ and more – 5 tips

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

What do you want to know about LinkedIn? #30DTC

In my 7 month program Attract Cients and Grow Your Business I will talk about LinkedIn this month.

In preparation for this session I have created the outline below.

linkedin forehead smi23le 4613342990 What do you want to know about LinkedIn? #30DTC

LinkedIn Your Business

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Outsource your social media – how not to do it

Jumping into social networks and doing it right is a bit of work. When you already are working very hard at the core of your business this is just an extra thing you can do without. Outsource it!

Good idea.
outsource socialmedia not tw kop Outsource your social media   how not to do it
When you hire another company to set up your (business) profiles in LinkedIn, Twitter, Facebook, YouTube you have to be sure they are doing it right.

Lately I receive more and more invites in LinkedIn of people who clearly outsourced the social media ‘task’. All profiles are similar and are not very personal.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

The Social Conference #TSC12

The Social Conference is a yearly event in Amsterdam. This year it was re-branded to The Social Conference. It is a cooperation between Emerce and Krem.

the social conference logo The Social Conference #TSC12 I will be blogging live from this event, trying to make some photos and videos from the speakers at the main stage.


The presentations I want to attend are:

Fons Trompenaars

Foto Fons Trompenaars The Social Conference #TSC12 Fons (@thtconsulting) is well-known about his research on cultures. He was one of the authors I loved while I was doing my MBA. I am really interested in cultures and his research is very interesting on this.
At this conference Fons will talk about The management dilemma’s of the social web

“…he will address the culture-free challenges that all cultures face when implementing social media-centric approaches. Adoption and deployment of social media and the associated rules of interaction usually create tension in the ways companies are working.”


"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Maximizing LinkedIn for Sales and Social Media Marketing

LinkedIn is a great tool if you want to attract new clients. The book Maximizing LinkedIn for Sales and Social Media Marketing helps you to improve your actions on LinkedIn.

This is the second book by Neal Schaffer about LinkedIn. His first book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn Maximizing LinkedIn for Sales and Social Media Marketing (aff) is more for when you are just starting on LinkedIn. The subtitel of this book is “An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand”

maximizing linkedin1 Maximizing LinkedIn for Sales and Social Media Marketing His new book Maximizing LinkedIn for Sales and Social Media Marketing. Maximizing LinkedIn for Sales and Social Media Marketing Is for when you have a profile on LinkedIn and are already active. “An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn”

This book was sent to me for free in the monthly Social Media Book Club (#smcbooks)

Case Studies

Schaffer has some great case studies in each chapter of the book. Interesting examples of managers and business owners that have great results using LinkedIn actively to get new business.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

LinkedIn is removing profiles

This is something I have been giving a lot of attention in my articles for Facebook. Make sure your Personal Profile is all about you! So just enter only your personal name and no additions. And it is no different for LinkedIn profiles.

When you want to have a business profile on Facebook, just make a Business Page with your personal profile. If you don’t want to show who created the business page, you can do that.

Stupid me, I have been making that same mistake myself on LinkedIn since 2006!

Look, this is my professional profile on LinkedIn
linkedin profile eh old 500x225 LinkedIn is removing profiles

My email address is included in my name box. Why?
In 2006 I looked at how the network builders did their thang, and adding your email to your profile was a smart thing to do. This way people can add you as their contact easily.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

3 social networks to start for independent professionals

A new podcast and a new way to podcast: making a podcast while driving in the car. That is why you hear some noises of the car, other cars, windshield wipers (it was raining). I like it with these noises, it adds a dimension. Do you like it?


During this podcast I will talk about the 3 most important online platforms, social networks, that you can use as an solopreneur to increase your visibility. Or better yet, platforms that you can use to connect with your clients, target audience and partners.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

User profiles are…. personal

Do you understand the term user profiles? It is a bit unclear, “user”. Is the user a person, employee, business owner, or all in one? Let me share with you, user profiles are personal. Social media is all about being social, talking with other people in social networks, and connecting with these people. It’s all about making real conversations and relationships.

You become friends with people, not with companies. You connect with people, not with companies. You connect with people in the company not with the logo or building it selfitself. However; you may want to follow or “like” a company so you can receive updates from them.

On social networks like Facebook and LinkedIn you have the option to create a special page or profile for your company. This makes it odd that people use their company details and logo to create a ‘personal profile’ on these networks.

Keep the user profile personal

So keep your ‘user profile’ really personal. The profile should state your first and last name. Make sure you upload a picture of yourself into your profile and not your company logo. The profile details should be about you. This way people can know about you before they connect and build a relationship with you. You can more easily form real relationships.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Attracting Clients via Social Media video

Just created this cool video on YouTube with ‘Search On’. This video is about attracting clients with social media for independent professionals. The tools: Facebook, Twitter, LinkedIn, WordPress. Your coach: Erno Hannink.

Do you like it? Want to make your own? Go to http://www.youtube.com/searchstories and Search On

Drop the link to your video in the comments. Love to see them.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."