Tips and recommendations to improve your business Facebook page

This is a great tool that you can use to analyse your Facebook fan page. It will even give you tips and recommendations to improve your Facebook business page.

The tool is LikeAlyzer:

LikeAlyzer - improve your Facebook page

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

35 tips about Branding on Facebook or Twitter

These are some of the posts that I saved this week with Read It Later. A collection of posts on better branding on Facebook (and Twitter).

Develop Your Brand on Facebook

18 tools for branding on Facebook 18 Tools to Develop Your Brand on Facebook by Sig Ueland

A good overview with welcome tab (Pagemodo), promotions, chat, forum, offers, newsletter and monitoring.

My favorite tools are:

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Are you missing important messages on Facebook?

When a friend on Facebook sends you a message you can clearly see it at the top left of every page. When other people, whom are not directly connect to you, sends you a message it ends up in a secret box.

While writing an article about Facebook lists I was testing my groups. Clicking through the updates of my groups in the favorites I clicked on ‘Messages’ and ‘Other’.

There I saw it, messages from the last 4-5 months that I had completely missed. People asking questions, one potential client, attendees of my webinars that asked me to join the group.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

See more posts you care about in Facebook

Earlier I talked about Do you feel you are missing updates? Add no more than 150 connections. When you want to follow more of your most important connections, you need to reduce the number of connections.

One of the reactions I got on this post was

“There is no information overload, only filter failure.”

move friends to the acquaitances list

Facebook is addressing this point and bringing the list of ‘Acquaintances’ to our attention.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

The perfect profile photo for Twitter, Facebook, LinkedIn, Google+ and more – 5 tips

Earlier today I was reading Buy•ology by Martin Lindstrom and it reminded me of an article I wrote last year on ErnoHannink.nl. With Martin’s book I now found research to support my post.

In Chapter 3 of his book, Martin talks about mirror neurons (Mirror Neuron on Wikipedia). Interesting part of the book on how we experience feelings by looking at others doing something.

True Passion Duchenne Smile

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Change the name of your Facebook Business Page #30DTC

You have a successful business page for your company, but your company name changed and you have more than 100 people following your page.

Before you had to keep the name or create a new page.
Now you can request a name change with Facebook.

Change your Facebook page name

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Danger: Facebook personal profile is not a business page #QandA

One of the things I get the most questions about for Facebook is on the personal profile. Questions like: “Do I need a personal profile to create a business page?”, “How can I start a page for our business without people knowing that I created it?” “Can I delete the personal profile after I have created the business page?”

Watch the screencast video about Personal Profile vs Business Page

This screencast video shows examples of pages and I show how you quickly can recognize a personal profile or business page.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Discover the New Facebook Timeline for business pages to attract fans

Facebook introduced the Timeline on our personal profiles in 2011. It was only a matter of time before it will be rolled out to the pages section on Facebook.

February 29, 2012 Facebook introduced Timeline for their business pages. Now you have until March 30, 2012 to optimize your page so it looks great in Timeline. That is the date that all pages will automatically switch to this new layout.

Facebook Timeline for pages

Facebook Timeline for your business page

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Outsource your social media – how not to do it

Jumping into social networks and doing it right is a bit of work. When you already are working very hard at the core of your business this is just an extra thing you can do without. Outsource it!

Good idea.
Outsourcing social media gone bad
When you hire another company to set up your (business) profiles in LinkedIn, Twitter, Facebook, YouTube you have to be sure they are doing it right.

Lately I receive more and more invites in LinkedIn of people who clearly outsourced the social media ‘task’. All profiles are similar and are not very personal.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Someone created a Facebook business page with my business name and it wasn’t me. #QandA

You are starting or just started a page on Facebook for your business. Then you do a quick search and you find a business page with your business name that you did not create. Whats is going on? Can you remove that page?

There can be a view reasons why this page is there:

  1. You or a colleague added an employer with the business name to their personal profile. They just added the name of the company without connecting it to a page. This happens often.
    Facebook automatically creates an empty page, with the blue briefcase, with the business name.
  2. Someone checked in at your location using your business name. Here Facebook also creates a page automatically, a ‘place’.
  3. Someone, possibly a fan, started a page for your business

What to do?

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."