35 tips about Branding on Facebook or Twitter

These are some of the posts that I saved this week with Read It Later. A collection of posts on better branding on Facebook (and Twitter).

Develop Your Brand on Facebook

18 tools for branding on Facebook 18 Tools to Develop Your Brand on Facebook by Sig Ueland

A good overview with welcome tab (Pagemodo), promotions, chat, forum, offers, newsletter and monitoring.

My favorite tools are:

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Are you missing important messages on Facebook?

When a friend on Facebook sends you a message you can clearly see it at the top left of every page. When other people, whom are not directly connect to you, sends you a message it ends up in a secret box.

While writing an article about Facebook lists I was testing my groups. Clicking through the updates of my groups in the favorites I clicked on ‘Messages’ and ‘Other’.

There I saw it, messages from the last 4-5 months that I had completely missed. People asking questions, one potential client, attendees of my webinars that asked me to join the group.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

See more posts you care about in Facebook

Earlier I talked about Do you feel you are missing updates? Add no more than 150 connections. When you want to follow more of your most important connections, you need to reduce the number of connections.

One of the reactions I got on this post was

“There is no information overload, only filter failure.”

move friends to the acquaitances list

Facebook is addressing this point and bringing the list of ‘Acquaintances’ to our attention.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Change the name of your Facebook Business Page #30DTC

You have a successful business page for your company, but your company name changed and you have more than 100 people following your page.

Before you had to keep the name or create a new page.
Now you can request a name change with Facebook.

Change your Facebook page name

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Discover the New Facebook Timeline for business pages to attract fans

Facebook introduced the Timeline on our personal profiles in 2011. It was only a matter of time before it will be rolled out to the pages section on Facebook.

February 29, 2012 Facebook introduced Timeline for their business pages. Now you have until March 30, 2012 to optimize your page so it looks great in Timeline. That is the date that all pages will automatically switch to this new layout.

Facebook Timeline for pages

Facebook Timeline for your business page

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Where do I find the people that Like my Facebook business page?

Facebook changed the way you can see who liked your page. Before you could just click on the number of likes and a popup would show up with the people that like your page.

This changed and you need to do 2 extra steps now.
You can also find a screencast of this below.

The people that like your page

1. Click on the link ‘Like this’ just below the number of likes on your page, in the left sidebar.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Add your Facebook business page to your personal profile in 6 steps [video]

Often I get the question “I have 2 pages on Facebook now, one that I have created and one that I did not create. How can I change that?”

What most of the times happened was that at some point you have added your company as work experience in your personal profile on Facebook, without creating an actual business page.

This is when Facebook automatically creates a page. One that has this briefcase (see below) and you can not edit it.

This video explains what is happening and how to correct it including a short screencast.

Add your Facebook business page to your personal profile [screencast] from Erno Hannink on Vimeo.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Use your website to get more Likes for your Facebook page [guide]

Your website, your blog or even better your online hub (combination of website and blog) gets traffic from the search engines, shares on social network sites and returning visitors.

There are many options to show your Facebook business page on your website in order to get more likes. You can use:

  • the Facebook logo and add the link to your page
  • you can use one of the Facebook buttons
  • you can use Facepile

Like Box on your website But the most engaging version is the Like Box. It has several advantages:

  • The visitor of your website can like your Facebook business page without leaving your website
  • You can choose to show the activity stream – I think it becomes to big when you do
  • It shows the faces of people you know – this will result into a bit of peer pressure

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

YouTube video on Facebook page in 3 easy steps

You want to share a YouTube video on your Facebook page or on the wall of your personal profile? This way your followers can click the video and it will start to play within Facebook.

How? After some research I found information on this, tested it and it works. Easy but not logical. That’s why I am sharing this with you.

Now you want to share a YouTube without uploading it to Facebook. You want to embed the video on your business page.

Step 1. Copy the link of the YouTube video

You are on a website and there you see a video that you want to share on your Facebook page.

  1. Click your right mouse button anywhere on the video.
  2. Click with the left mouse button on ‘Copy video URL’

copy YouTube video URL

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

YouTube video in Facebook page in 3 steps

On Facebook pages and walls of personal profiles I had already seen YouTube videos that you can play on the wall with one click. I want to do this, but how? After some searching I found how to do this. It is simple but not easy to find. So I am sharing this with you.

So you want to share a YouTube video without uploading it to Facebook?

The original article is in Dutch and is a big hit in Google. This article is No 1 when you search for YouTube and Facebook with 406 million results.

Step 1. Copy the link of the YouTube video you want people to play in Facebook

You are on a website and you see a video that you want to share on your Facebook page.

  1. Click on the button below the video with the arrow that is pointing upward.
  2. Click on the button that appeared just above the button you just clicked. The video will be reduced in size and 2 links will appear. The top one is the embed code and the bottom one is the link to the video. This is the link you need.
  3. Click the link, it will select the entire link and copy the link with Ctrl-C (Win) or cmd-C (Apple)

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."