Tips and recommendations to improve your business Facebook page

This is a great tool that you can use to analyse your Facebook fan page. It will even give you tips and recommendations to improve your Facebook business page.

The tool is LikeAlyzer:

LikeAlyzer - improve your Facebook page

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

35 tips about Branding on Facebook or Twitter

These are some of the posts that I saved this week with Read It Later. A collection of posts on better branding on Facebook (and Twitter).

Develop Your Brand on Facebook

18 tools for branding on Facebook 18 Tools to Develop Your Brand on Facebook by Sig Ueland

A good overview with welcome tab (Pagemodo), promotions, chat, forum, offers, newsletter and monitoring.

My favorite tools are:

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Add your Facebook business page to your personal profile in 6 steps [video]

Often I get the question “I have 2 pages on Facebook now, one that I have created and one that I did not create. How can I change that?”

What most of the times happened was that at some point you have added your company as work experience in your personal profile on Facebook, without creating an actual business page.

This is when Facebook automatically creates a page. One that has this briefcase (see below) and you can not edit it.

This video explains what is happening and how to correct it including a short screencast.

Add your Facebook business page to your personal profile [screencast] from Erno Hannink on Vimeo.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Use your website to get more Likes for your Facebook page [guide]

Your website, your blog or even better your online hub (combination of website and blog) gets traffic from the search engines, shares on social network sites and returning visitors.

There are many options to show your Facebook business page on your website in order to get more likes. You can use:

  • the Facebook logo and add the link to your page
  • you can use one of the Facebook buttons
  • you can use Facepile

Like Box on your website But the most engaging version is the Like Box. It has several advantages:

  • The visitor of your website can like your Facebook business page without leaving your website
  • You can choose to show the activity stream – I think it becomes to big when you do
  • It shows the faces of people you know – this will result into a bit of peer pressure

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

When, what and how often to post on my Facebook page

Visit Dan Zarella’s blog to see the complete Infographic. The graphics below represents some of the data Dan has analyzed and published on his blog over the last year. The graphs answer questions most a lot of people have about Facebook marketing with real science.

What is the best time to post?


So 8am and 6pm clearly wins. This is before work starts and after works is done?

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Improve your Facebook page with the Report Promote My Fan Page Best Fan Page Awards

Sunday November 14th the voting closed and Leigh collected the final reviews of the panel. Leigh Kostiainen of Advanced Fan Page Solutions collected al the reviews in a full report. Download the report, look at the finalists, read the reviews and see where you can improve your Facebook page.

When you are working on your Facebook page it is interesting to look at the 13 finalists (see this overview of the finalists). Most of the finalists have 1.000+ fans, one even has 8.000+. Still, these Facebook pages have some points to improve their visitbility on Facebook and get even more ‘Likes’.

These are the reviews of Cathy’s Creations:

PMFP finalist Cathy’s Creations in Promote My Fan Page Best Fan Page Awards

Panellist 1 Review
The best thing that Cathy’s Creations is doing with their Page is fan engagement, great use of Reviews, use of an Etsy tab, and an active discussion board. They can improve the Page by adding a custom landing tab. The purpose of the Page is clear.

Panellist 2 Review
Best thing: Engaging all over!
Place to improve: Consider getting a Welcome Tab with email capture.
Page purpose clear? Very

Panellist 3 Review (mine)
The keywords “bead crochet bracelets” could be added to the title of the page to be better found in the search. Good selling from the Etsy shop on a separate tab. Landing on a welcome tab and showing some examples and call to action can win some more likes. Missing branding possibilities in the profile image, name of company.
Lots of topics in the forum. Good photo’s that support the sale and good interaction on the wall.

  • land on Wall
  • No welcome tab
  • Wall shows message of page and not fans
  • info box misses link to website
  • lots of topics in the forum
  • 12 reviews
  • Etsy store where you can buy directly
  • good photo’s
  • good interaction on the wall

Panellist 4 Review
The fan page of Cathy’s Creations has got nearly 1900 likers selling beautiful bead crochet bracelets for every age and size using a variety of glass beads, Swarovski crystals, pearls and sterling silver. The landing page displays a selection of those bracelets using an Etsy shopping tab.
The pictures are of good quality and it’s easy to move around and pick the item of your choice. You also have the possibility of using the share button on each item to share it with your friends on your wall.
The profile picture is not using the full possibility of 600px x 200 px but it gives the page a personal touch with the drawing of a girl showing bracelets on her wrist. This personal touch continues throughout the page, for example on the wall.
This is social media engagement at its best- being transparent and authentic. Not only is Cathy posting all the information needed about the bracelets, but posting jokes, homemade videos and pictures which keeps the community active and engaged.

Panellist 5 Review
Some very humorous updates and interactions on this page, something this community obviously enjoys. The use of photos is very important for this product and works very well. Inclusion of reviews (some are very flattering) and the Etsy store are great moves in making this a profitable Facebook Page. The conversion of visitors to likers to buyers will be improved by creating a custom landing tab and a branded profile pic. A strong page with a powerful mission, well done.

Panellist 6 Review
Cathy’s Creations has some beautiful bracelets to sell on their My Etsy tab. They were very eye catching. I would consider putting some of those beautiful images on a welcome tab that will serve as their landing tab and a call to action to capture email subscribers. They have a unique way of engaging with their fans which is apparent and effective.

Connect on Facebook
http://www.facebook.com/pages/Cathys-Creations/333061195652

En dit was de reactie van Cathy op het rapport:

“I will echo Jennifer’s sentiments. Thanks to all the panelist for your professional feed back. I wasn’t even aware a landing tab existed so I will be working on that today!
Also want to thank Trish, I think she needs a vacation :P”

Cathy already improved her page 🙂 Check it out.

You can download the complete report here (PDF) – report Promote My Fan Page Best Fan Page Awards

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

New width for tabs on your Facebook page comming soon

After announcing it almost a year ago it is final now. August 23 some changes wil effect your Facebook page.

The changes:

  • Boxes. We will notify users via messaging in profile boxes and in the Help Center that the “Boxes” tab, boxes on profiles and Pages, and application info sections will be going away.
  • Application Tabs. Next week, we will give Page admins the ability to preview their custom tabs in the new 520 pixel width so they can modify their layouts as needed. All profile and Page tabs will be resized automatically beginning the week of August 23.

How will this effect your Facebook page.

Width application tabs

If you have a welcome Tab or another Tab that has been created with a FBML app the width will change to 520 px wide.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."