At Next Berlin 2012 Will Sansom of Contagious Communication spoke about People Power. The title of his presentation was ‘From Social Marketing to Social Business’.
Today’s smartest brands are not those which do social media well, but rather those which are capable of behaving and doing business in a fundamentally social way.
Will gave a number of examples of how social tools are now being added to business on all levels, from product design to e-commerce. More than just another channel that you can use for promotion.