If you want to blog for your business, and you should, WordPress is a great tool. You can use WordPress to build a blog for your business and for your professional website. However you do not want to use WordPress.com for your business.
I have been using WordPress since 2005 and never looked back. All my websites are built with WordPress and are doing pretty good on traffic via the search engines. Content is part of it and the correct technical structure of the page is another important part.
You have to take care of great content, so take time to write the best content. WordPress will take care of the technical part.
If you are going to use WordPress, remember two critical issues:
10 pages every small business blog should have
About a year ago I wrote an article on the 10 pages every corporate blog should have in Dutch. It has become a very successful article in ErnoHannink.nl.
Last week a client asked a question that got me reading that article again. A sort of competitor replied on her blog on a post. The remark she added did not add much to the post, and the commenter added 4 lines to the comment with promotion for her service. My client asked if she should just remove the comment or what the blog etiquettes are.
OK, when you want to remove comments from your blog once in a while, it is good to show on your site that you can do this. You may want to remove offensive comments in your blog. Especially comments that are not against you but other people.
So what pages should each small biz blog have.
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