This is a great white paper with very valuable content by Michael Stelzner.
To understand how marketers – thus you as a small biz owner – are using social media, Michael commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.
White Paper Source set out to uncover the “who, what, where, when and why” of social media marketing with this report. In this report you’ll find:
- The top 10 social media questions marketers want answered: Nearly 700 open-ended responses and summarized all the major questions that marketing pros want answered, were analyzed.
- The time commitment: White Paper Source examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started.
- The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. They also looked at how time invested and experience enhances the achieved benefits.
- Commonly used social media tools: Wondering which social media tools marketers are using the most? Those questions are answered, along with an examination of what the most experienced folks are using.
- Social media tools people want to learn more about: In this section, the up-and-coming tools that marketers are most interested in learning about are examined.
- Other analysis: White Paper Source also analyzed how age, gender, experience, business type and weekly time commitments impact all of the above findings.
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