Tips and recommendations to improve your business Facebook page

This is a great tool that you can use to analyse your Facebook fan page. It will even give you tips and recommendations to improve your Facebook business page.

The tool is LikeAlyzer:

LikeAlyzer - improve your Facebook page

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Change the name of your Facebook Business Page #30DTC

You have a successful business page for your company, but your company name changed and you have more than 100 people following your page.

Before you had to keep the name or create a new page.
Now you can request a name change with Facebook.

Change your Facebook page name

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Danger: Facebook personal profile is not a business page #QandA

One of the things I get the most questions about for Facebook is on the personal profile. Questions like: “Do I need a personal profile to create a business page?”, “How can I start a page for our business without people knowing that I created it?” “Can I delete the personal profile after I have created the business page?”

Watch the screencast video about Personal Profile vs Business Page

This screencast video shows examples of pages and I show how you quickly can recognize a personal profile or business page.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Discover the New Facebook Timeline for business pages to attract fans

Facebook introduced the Timeline on our personal profiles in 2011. It was only a matter of time before it will be rolled out to the pages section on Facebook.

February 29, 2012 Facebook introduced Timeline for their business pages. Now you have until March 30, 2012 to optimize your page so it looks great in Timeline. That is the date that all pages will automatically switch to this new layout.

Facebook Timeline for pages

Facebook Timeline for your business page

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Someone created a Facebook business page with my business name and it wasn’t me. #QandA

You are starting or just started a page on Facebook for your business. Then you do a quick search and you find a business page with your business name that you did not create. Whats is going on? Can you remove that page?

There can be a view reasons why this page is there:

  1. You or a colleague added an employer with the business name to their personal profile. They just added the name of the company without connecting it to a page. This happens often.
    Facebook automatically creates an empty page, with the blue briefcase, with the business name.
  2. Someone checked in at your location using your business name. Here Facebook also creates a page automatically, a ‘place’.
  3. Someone, possibly a fan, started a page for your business

What to do?

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Add your Facebook business page to your personal profile in 6 steps [video]

Often I get the question “I have 2 pages on Facebook now, one that I have created and one that I did not create. How can I change that?”

What most of the times happened was that at some point you have added your company as work experience in your personal profile on Facebook, without creating an actual business page.

This is when Facebook automatically creates a page. One that has this briefcase (see below) and you can not edit it.

This video explains what is happening and how to correct it including a short screencast.

Add your Facebook business page to your personal profile [screencast] from Erno Hannink on Vimeo.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

When, what and how often to post on my Facebook page

Visit Dan Zarella’s blog to see the complete Infographic. The graphics below represents some of the data Dan has analyzed and published on his blog over the last year. The graphs answer questions most a lot of people have about Facebook marketing with real science.

What is the best time to post?


So 8am and 6pm clearly wins. This is before work starts and after works is done?

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."