The B2B Social Media Book by Bodnar and Cohen @KippBodnar @jeffreylcohen book review [video]

About once a month I receive a book (for free) via the Social Media Club to do a review for the Social Media Book Club. For May it is Bodnar and Cohen’s The B2B Social Media Book – Become a Marketing Superstar.

“This is the book I’ve been waiting for.”

says Ann Handley of MarketingProfs

To me it feels like the book I could have published. It covers the most important topics that companies, especially in B2B should think about when they want to attract leads with social media. The topics that I write and talk about too.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Get Bold by Sandy Carter a book review for #SMBookClub

Get Bold is about using social media to create a new type of Social Business. This is a book review for the social media book club and therefor I received a free copy of this book.

Watch the video review of Get Bold

Sandy Carter (@sandy_carter) is Vice President Social Business Evangelism at IBM. Carter is also author of The New Language of Business and The New Language of Marketing 2.0 (aff).

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Social Media Strategist by Christopher Barger @cbarger book review [video]

About once a month I receive a book (for free) via the Social Media Club to do a review for the Social Media Book Club. For February it is Christopher Barger’s The Social Media Strategist – Build a Successful Program from the Inside Out.

Social Media Strategist You can find Christopher Barger on his blog Socially Speaking on Twitter @cbarger and LinkedIn.

This book really is for people who work in communications or marketing in a large organisation and that want to improve the organisation’s social media presence. Or if you are a PR firm that works for these organisations and still don’t get it.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Which friends made you shine in 2011? Here are 50 of mine

Just as we are enjoying the last hours of 2011, and celebrating the first hours of 2012 I want share this with you.
Friends that made me shine in 2011. Great company 🙂

Pieter van Osch

Pieter van Osch – now working on his Dutch bog customervibes.com and Refresh Interactive but has an international plan on mindful marketing for 2012 @pyotr

Drive your business growth with super enthusiastic customers.

Monique Bolung

Monique Bolung – a coach that is really good in team coaching especially management teams. She is launching a new program and starts in January 2012. So glad that I am her Greater Than Yourself project. She is helping me to face my fear for earning more money and making me look beyond myself. A warm hard and a sharp mind. @breinkorf

boardroom consultant, executive coach, team coach, conflictcoach

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Maximizing LinkedIn for Sales and Social Media Marketing

LinkedIn is a great tool if you want to attract new clients. The book Maximizing LinkedIn for Sales and Social Media Marketing helps you to improve your actions on LinkedIn.

This is the second book by Neal Schaffer about LinkedIn. His first book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn (aff) is more for when you are just starting on LinkedIn. The subtitel of this book is “An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand”

Maximizing LinkedIn Neal Schaffer His new book Maximizing LinkedIn for Sales and Social Media Marketing. Is for when you have a profile on LinkedIn and are already active. “An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn”

This book was sent to me for free in the monthly Social Media Book Club (#smcbooks)

Case Studies

Schaffer has some great case studies in each chapter of the book. Interesting examples of managers and business owners that have great results using LinkedIn actively to get new business.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Built to Sell by John Warrillow – book review

This book was a tip by Becky McCray (thank you @beckymccray) a while ago and it was on my Amazon wish list for a while.
The book: Built to Sell: Turn Your Business Into One You Can Sell (aff)

The tips that I mention in the video:

  1. Specialize
  2. No clients that are more than 15% of your revenue
  3. Pitching a prices that you own, puts you in control
  4. Make the business less dependent on you
  5. Standardize – make products. Customers vs clients
  6. Say no to clients that don not use your standardized process/product
  7. Hire 2 sales people, better than 1. They will compete.
  8. Hire people that are used to sell products

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

How to write a bestseller

You write every day for 8 hours, 5 days a week.
Publish 3-4 books per year.
You will have some books that will do mmmm, most of the books will do OK and some books will be bestsellers.

Grand Teton National Park 5 Day Backcountry Hike-591

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Attracting Clients

At SOBCon 2010 I will be on a great panel; Strategy – A Business Is Born and Branded. A panel moderated by Sheila Scarborough, Becky McCray with Chris Garrett, Lisa Haneburg, Sharna Brockett and me. Woot, will be so good.

Attracting Clients by Erno Hannink For the visitors of this event I did something special. The 30 minutes version of my book Laat de klant naar jou komen (Dutch) has been translated to English so I can share it with the attendees.

You can download it for free here:
Attracting Clients – How Independent Professionals and solopreneurs can get new clients using the internet

Let me know if you like it.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Writing a book

pni-cover Today I have started writing my book. It all started with the idea to write a book about the subject I talk about a lot 🙂 How to get clients via the internet for small business owners.

Since I need some structure I thought it would be a good idea to find first a publisher and then start writing the book. This route should give me some deadlines that I need to finalize the book at all.

The first contact with my publisher started via my friend Martijn Aslander. He invited some friends to the Lifehacking Academy. These publisher friends, that published the Dutch translation of the book ‘Upgrading Your Life‘ by Gina Trapani, were in my presentation during that day. The presentation was about online networking. An article or two from lifehacking.nl that I wrote is in this book.

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Discovering Shelfari

Today I was again on the site of Shelfari. A friend on Twitter pointed me to the bookshelf of A.W. Bruna – the publisher of my book. Not sure why, but today I decided to open an account on this social network around books and reading.

It is very nice and easy. There is not a lot of detials that you need to add to open an account. Of course, like always, I advice you to give as much details as possible. It makes the connecting more easy. Finding a possible connection through the books that you read and checking the profile makes it easier to connect.

This is what my bookshelf looks like now.
shelfari

"Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission`s 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."