About two months ago I watched a great TED video, it was a talk by Simon Sinek. Simon talked about How great leaders inspire action.

From this video I was just blown away by the idea of the golden circle. In my next presentation I included the idea and diagram.
A friend mentioned she had the book and wanted to send it to me. From the moment I received the book I started reading it and kept thinking about the impact for my business. I started thinking about why I did what I did.

This is what I wrote down:

I believe that Independent Professionals can attract clients via the internet
I believe that relationships via the internet are real.
Real relations help you to become more successful.

Where did this come from? In a course about writing articles I came with the posing that people feel that online relationships are not real. Entrepreneurs want to meet the people that they do business with. They want to meet potential customers. They connect with me online and write me a note “Let’s have a cup of coffee and see what we can do for each other.” Or they only connect with people on LinkedIn they have actually met, shaken hands with and exchanged business cards.

This is not necessary you can build real relationships via social networks like LinkedIn, Facebook and/or Twitter.

I love the book Start With Why. Simon talks a lot about Apple a lot, because they seem to have an intense connection with Why. Another example Simon uses is South West Airlines.

One thing I am not sure of from the book is the size of the business when the Why is good to use. Simon writes it is not really important for a small company. Since you, the owner of the company, make all the decisions and they are aligned with your Why, your gut. That is true but I also feel that being clear on your why in all your communication will make it easier to grasp as a customer. Put your Why on your website. Start with Why, then How then What. Maybe that can even be the order of your menu in your website.

The book does not give you a step by step how you can find your why. Finding your why is a process of discovery according to Simon.

The Golden Circle

The book is all about the Golden Circle.

The book review in video:

Start With Why by Simon Sinek – book review ErnoHannink from Erno Hannink on Vimeo.

How great leaders inspire action

This was recorded at TEDxPuget Sound September 2009.

Simon published his book “Start With Why” in 2009. There is also a website Start With Why you can order the book via Amazon Start with Why: How Great Leaders Inspire Everyone to Take Action (aff).

A reaction on TED.com:

Belief leads to trust
Trust leads to confidence
Confidence leads to happiness
Happiness leads to love

And we all love to get some LOVE. LOVE from another person and LOVE for what we do.

Why do you do what you do. Love to here the Why for your business, for why you do it all.

This book was sent to me by Brigitte van Tuijl