During our international mastermind call, my friend Pieter van Osch asked for tips how he could get more speaking engagements. So we, Becky McCray, Stephanie Ward, and myself shared our tips.
Speaking is a great way to introduce your ideas as an expert to potential clients. Similar to publishing your thoughts, speaking is a great way to be seen as an expert in your field.
How do you get paid speaking gigs as a speaker? Our tips:
1. Speakers page
The first tip was, add a speaker page to the website.
Some examples of speaking pages for your inspiration:
- Becky McCray speaker
- Barry Moltz
- Tim Sanders
- Guy Kawasaki
- Steve Farber
- David Meerman Scott 30-40 gigs per year
- Nancy Duarte
- Michele Miller
2. Price range
Add a price range for speaking to your speaking page. This way you give event organizers an idea of your prices. When there is no price mentioned on your site the organizer will continue the search to other speakers that are clear on this point.
Photos of you speaking in the side bar. See for example the sidebar of Becky McCray’s speaking page
Make sure you include photos of engaged audience while you speak. So we can see that you can engage your audience and they interact with you.
Add videos of speaking gigs to the speaker page. This can be short 1-2 minutes videos with a sample of your workshop or keynote.
When you don’t have a recording of a gig, try to get one of your next presentation or workshop. For now you can record a video of you presenting without an audience.
You can add this video to your speaking page so event organizers get a better understanding of how you speak, your accent and moves.
You can also create a professional speaking demo reel of 5-20 minutes with snippits of various presentations. This will cost you some money but it gives event organizers a good overview of your speaking skills.
Here is for example the speaker reel of Nancy Duarte
5. Sell it
Make a list of events or companies where you want to speak and approach them.
6. Speaker sites
Register as a speaker on a speaker site. A great site where you can register is ExpertFile.com.
This is the ExpertFile of Becky McCray
ExpertFile is not a speakers bureau.
7. Become a better speaker
Join a local chapter of toastmasters.org to practice your speaking.
Create great presentations, read this post and listen to the podcast in How to Create Great Presentations (tips from the CEO of the top presentation design firm) with Nancy Duarte and Derek Halpern.
Good point of Derek Halpern: It is not just about the content, it is about the delivery too.
Becky noticed that speakers are selling more interactive sessions like workshops and less keynotes in the last year or so. Add at least one example of a workshop you present.
8. Speakers organisation
These organisations have events where you can learn about speaking and connect with other speakers. This way you have more contacts in the speaking scene so people can refer you for speaking gigs.
9. Connect with organizers
Becky mentioned an example of a speaker that organized a series of podcasts with thought leaders that also organize events. A great way to make your self seen in your industry and become visible to event organizers.
10. Your tip
Do you have tip No. 10 for Pieter?
Please share your most important tip to get more speaking engagements below in the comments.
Photo credit: Tim Olson
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