Do you like it? Want to make your own? Go to http://www.youtube.com/searchstories and Search On

Drop the link to your video in the comments. Love to see them.

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Attracting Clients via Social Media video

Just before we all departed on this last day of SOBCon, Hank did me this favor of a short video.
He is sharing that Social Media is not about media anymore it is about the 5th P in your marketing mix. The P of People.
Watch Hank rand.

Follow Hank on Twitter.

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Fifth P of People in your Marketing mix – Hank Wasiak

Via Lorelle Vanfossen (@lorelleonwp) I was invited to join WordCast Conversations. Lorelle is the founder of Bitwire Media, the company that hosts podcasts like WordCast conversations.

In the interview I answer questions on how I started as an independent professional, my work, WordCamp Netherlands and more.

This week on WordCast Conversations, we’re heading to the Netherlands one more time, to chat with Erno Hannink, an independent social media consultant and the lead organizer of WordCamp Netherlands.

It was a lot of fun to do, although I feel that I was talking a lot…

  Download this episode

• Independent social media consultant, dedicated to “helping independent professionals to use Social Media to get more clients.”
• Organizer of Social Media Event
• Organizer of WordCamp Netherlands
• Author of Let the Customer Come to You

Erno recommended Darren Rowse’s Problogger as inspiration for those aspiring to a career in social media.

As a WordCamp organizer, Kym discussed the WordCamp format with Erno, who also shared many of his own experiences and tips for up-and-coming WordCamps.

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WordCast Conversations 9 – WordCamp and social media

Why? I entered a contest on Andrea’s blog and was the winner of the birthday caption contest!

So today we did this interview on VMC – Vascellari’s media channel, sat in front of our webcams and recorded this chat.

Andrea

Subscribe to AndreaVascellari.com on YouTube!

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3 Tips For Better Online Business on VMC

Information needs to be more dynamic and more filtered. The social web makes this possible, We understand now that conversation via the web is possible. Now this information needs to be more tighter.

Here are opportunities for entrepreneurs: get the information to the people in relation to where they are and what they are doing.

This video with Chris Brogan was recorded at LeWeb 09

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Make the social web tighter – Chris Brogan @leweb

Kristie explains the importance of customer service and customer interaction. She calls it the Happiness Factor.
Of course the company has to make money and be happy, but also your customers and users need to be happy.
So, don’t put all your money in product development and product design and not be there when your customers have questions.

“Customer Service is the New Marketing.”

She advises companies and independent professionals to use a small amount out of your marketing budget for customer service.

Kristie is looking for examples of companies that do this well. Do you have an example?
After this video we talked a bit about one example we all know, Zappos. This company is customer service. Do you have any other examples? Please help Kristie and leave your examples in the comments below.

You can learn more about Kristie on her website kristiewells.com and follow her on Twitter. Kristie is co-founder of the Social Media Club.

Listen to Kristie in this video.

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The Happiness Factor for companies – Kristie Wells

Tara mentioned that she is working on her personal startup, in about 6-8 months this should be live.
You can follow Tara via Twitter @missrogue and on her blog Horse Pig Cow, Flickr, slideshare, delicious…

Tara is also the author of the book The Whuffie Factor

This video with Tara Hunt is done at LeWeb 09.

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Social Media is life enhancement – Tara Hunt @LeWeb

1. Learn the tools
2. Listen
3. Engage

You can find Louis Gray on his website, Twitter and/or FriendFeed.

Louis and I made this video at LeWeb 09 in Paris.

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Louis Gray on the 3 stage proces of social media

Twitter in plain English

Let’s start with the video Twitter in plain English. As always a great and very easy to understand video by CommonCraft

Create a Twitter account

OK, so now you understand twitter and want to start. In 5 stips you learn how to create an account on Twitter by Twitip.

Mastering Twitter in 10 minutes with this PDF. You can download the PDF for free, no really you don’t have to leave your email address to get the PDF. Tutorial: Mastering Twitter In 10 Minutes… Or Less It is the 2nd version done by Twitteroid.

Using Twitter… ‘The Smart Way’

A tutorial about how to get set up and use twitter. Especially if you’re looking to use Twitter for business. Again bij Twitip. The basics, applications, etiquettes and tools.

Intermediate Twitter users
You have been using your Twitter account for some time now. You are wondering how to get more out of Twitter.

5 Tips to Grow Your Twitter Presence

1. Leverage Other Profiles
2. Tweet and Tweet Often – But Create Space for Reactions
3. Be Conversational
4. Provide Value
5. Tweet in Peak Times

A great article from ProBlogger Darren Rowse – the guy behindTwitip.

How to use Twitter as a tool

As you may know Guy Kawasaki really uses Twitter. He uses it often to promote his Alltop. How does he do it? He uses Twitter as a tool as explained in this great article; How to use Twitter as a tool

• Forget the “influentials
• Defocus your efforts
• Get as many followers as you can
• Monitor what people are saying about you, your company, and your product.
• Ask for help
• Make it easy to tweet on your behalf.
• Create an email list.
• Make it easy to “post to Twitter.”
• Offer advice deals to Twitter users.
• Tell the complainers where to go.

Twitter for Business

This is a great webcast on how to use Twitter for business. It is done by O’Reilly. It is a long video; 60 minutes.

Change your Twitter background

A great tutorial on how to make a better Twitter background and attract more followers this way. Spoon Graphics gives some great examples and then helps you to design you own in Photoshop.

8 Useful Tips to Become Successful With Twitter
10 Awesome Ways to Integrate Twitter with your Website

Twitter Experts
You are a Twitter expert and still want to learn how you can improve your Twitter skills. These are some great tutorials.

How To Make a Unique Website for Your Twitter Updates

Create a special page/website for your tweets. Looks really nice. Requires soem design to make it cool. By Tutorial Blog

Create a Twitter Box in your Sidebar

Want to make a really cool badge in sidebar of your site or blog, then this tutorial will help you. It requires altering the heading in your site, HTML and CSS. Done by Pink & Yellow media blog

How to Link Twitter to Facebook
How to Auto Follow People on Twitter
How to Set Up an Auto Response Back to New Followers in Twitter

Of course there is also my Twitter tutorial, it is in Dutch; Wat moet ik nu met Twitter?

Source: 30 Essential Twitter Tutorials for Newbies and Experts

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Essential Twitter tutorials for newbies and experts

To understand how marketers – thus you as a small biz owner – are using social media, Michael commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

White Paper Source set out to uncover the “who, what, where, when and why” of social media marketing with this report. In this report you’ll find:

• The top 10 social media questions marketers want answered: Nearly 700 open-ended responses and summarized all the major questions that marketing pros want answered, were analyzed.
• The time commitment: White Paper Source examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started.
• The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. They also looked at how time invested and experience enhances the achieved benefits.
• Commonly used social media tools: Wondering which social media tools marketers are using the most? Those questions are answered, along with an examination of what the most experienced folks are using.
• Social media tools people want to learn more about: In this section, the up-and-coming tools that marketers are most interested in learning about are examined.
• Other analysis: White Paper Source also analyzed how age, gender, experience, business type and weekly time commitments impact all of the above findings.

If you’re pondering starting social media marketing, these findings will help push you over the edge. If you’re already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others).

Major findings:

• Top three questions marketers want answered: (1) What are the best tactics to use, (2) how to do I measure the effectiveness of social media and (3) where do I start?
• Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
• How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
• The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.
• The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
• Social media tools marketers most want to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.

The above findings are merely a taste of what is in this report. In the report you will find more than 30 charts that visually convey some of the fascinating findings of this report. Download the report here.

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How Small Biz owners are using Social Media to grow their business