Get Bold is about using social media to create a new type of Social Business. This is a book review for the social media book club and therefor I received a free copy of this book.
Watch the video review of Get Bold
Sandy Carter (@sandy_carter) is Vice President Social Business Evangelism at IBM. Carter is also author of The New Language of Business
Continue reading “Get Bold by Sandy Carter a book review for #SMBookClub”
Jumping into social networks and doing it right is a bit of work. When you already are working very hard at the core of your business this is just an extra thing you can do without. Outsource it!
Good idea.
When you hire another company to set up your (business) profiles in LinkedIn, Twitter, Facebook, YouTube you have to be sure they are doing it right.
Lately I receive more and more invites in LinkedIn of people who clearly outsourced the social media ‘task’. All profiles are similar and are not very personal.
Continue reading “Outsource your social media – how not to do it”
Fons Trompenaars was the opening keynote at The Social Conference (#TSC12). He used the research of the attendees to talk about the dilemmas we are facing with social business.
His presentation was filled with remarks that got the audience laughing and thinking:
Lot’s of female in the audience. He is not used to it because in boardrooms there are not a lot of female in the board room. “We kick them out, when it gets tough they cry, or they get pregnant.”
“Asocial conference, we spend more time typing into our phone then talking to each other. Let’s make this a more social conference and talk with each other.”
Continue reading “The management dilemmas of the social web – Fons Trompenaars #TSC12″
Last year I already used more video in my blog than the year before. This year it will be even more. Video is going to be more and more important. If you want to become visible for your target audience, use video.
You can use video in various ways:
All these possibilities require a different setup and some different cameras.
For the videos that I am working on now I have purchased two new webcams.
I want to record HD videos so that the quality of the image is perfect on YouTube and Vimeo.
Continue reading “More and better videos for your blog and the equipment you need to make it happen”
How much time do you spend on the web? A question I get asked a lot during presentations. So I have included a slide about this in my presentations and explain why it is smart to spend about one hour per day on marketing.
I am not the average person or a good example for how much time you should spend on the web. I spend a bit more time on the web than the average person. This is what I do.
For better results on the web you do not need to spend that much time. You don’t have to work hard, but you have to work smart on the web.
So you can remember easily what to do every day on the web is, a CUP-a-day.
Got some questions on this lately. “I have uploaded a test video to my new channel on YouTube. Now, how do I remove it?” So I did a short screencast on removing a video from YouTube.
When you have important information for your audience it is good to inform them on the platform where they hang out.
In extreme conditions you want to inform as many people as possible. The weather conditions in Australia with the flooding is such an extreme condition.
Where to go, on what online platform are you likely to get the attention of as many people as possible? Facebook and YouTube.
Using a Facebook page and publishing content on YouTube will also get you quickly in the search engines.
Let’s check the Facebook stats for Australia:
Facebook Users: 9,247,320
Penetration of population: 43.49%
Penetration of online pop.: 54.29%
So the Queensland Police is posting updates on their Facebook page like crazy.
They are using smart hashtags so you can find the updates fast: #qldfloods.
They inform the followers about livestreaming that’s coming up with more information on the floods.
Continue reading “Inform your audience on their platform – example Queensland Police”
Sunday November 14th the voting closed and Leigh collected the final reviews of the panel. Leigh Kostiainen of Advanced Fan Page Solutions collected al the reviews in a full report. Download the report, look at the finalists, read the reviews and see where you can improve your Facebook page.
When you are working on your Facebook page it is interesting to look at the 13 finalists (see this overview of the finalists). Most of the finalists have 1.000+ fans, one even has 8.000+. Still, these Facebook pages have some points to improve their visitbility on Facebook and get even more ‘Likes’.
These are the reviews of Cathy’s Creations:
PMFP finalist Cathy’s Creations in Promote My Fan Page Best Fan Page Awards
Panellist 1 Review
The best thing that Cathy’s Creations is doing with their Page is fan engagement, great use of Reviews, use of an Etsy tab, and an active discussion board. They can improve the Page by adding a custom landing tab. The purpose of the Page is clear.
Panellist 2 Review
Best thing: Engaging all over!
Place to improve: Consider getting a Welcome Tab with email capture.
Page purpose clear? Very
Panellist 3 Review (mine)
The keywords “bead crochet bracelets” could be added to the title of the page to be better found in the search. Good selling from the Etsy shop on a separate tab. Landing on a welcome tab and showing some examples and call to action can win some more likes. Missing branding possibilities in the profile image, name of company.
Lots of topics in the forum. Good photo’s that support the sale and good interaction on the wall.
Panellist 4 Review
The fan page of Cathy’s Creations has got nearly 1900 likers selling beautiful bead crochet bracelets for every age and size using a variety of glass beads, Swarovski crystals, pearls and sterling silver. The landing page displays a selection of those bracelets using an Etsy shopping tab.
The pictures are of good quality and it’s easy to move around and pick the item of your choice. You also have the possibility of using the share button on each item to share it with your friends on your wall.
The profile picture is not using the full possibility of 600px x 200 px but it gives the page a personal touch with the drawing of a girl showing bracelets on her wrist. This personal touch continues throughout the page, for example on the wall.
This is social media engagement at its best- being transparent and authentic. Not only is Cathy posting all the information needed about the bracelets, but posting jokes, homemade videos and pictures which keeps the community active and engaged.
Panellist 5 Review
Some very humorous updates and interactions on this page, something this community obviously enjoys. The use of photos is very important for this product and works very well. Inclusion of reviews (some are very flattering) and the Etsy store are great moves in making this a profitable Facebook Page. The conversion of visitors to likers to buyers will be improved by creating a custom landing tab and a branded profile pic. A strong page with a powerful mission, well done.
Panellist 6 Review
Cathy’s Creations has some beautiful bracelets to sell on their My Etsy tab. They were very eye catching. I would consider putting some of those beautiful images on a welcome tab that will serve as their landing tab and a call to action to capture email subscribers. They have a unique way of engaging with their fans which is apparent and effective.
Connect on Facebook
http://www.facebook.com/pages/Cathys-Creations/333061195652
En dit was de reactie van Cathy op het rapport:
“I will echo Jennifer’s sentiments. Thanks to all the panelist for your professional feed back. I wasn’t even aware a landing tab existed so I will be working on that today!
Also want to thank Trish, I think she needs a vacation”
Cathy already improved her page 
Check it out.
You can download the complete report here (PDF) – report Promote My Fan Page Best Fan Page Awards
I have been impressed with the great presentation that @jessedee is publishing on Slideshare. I love his presentation on presentations Steal this presentation and 10 Ways to be a Marketing Genius Like Lady Gaga.
He actually build a website on the presentations solve99problems.com/.
Now he has done a social media experiment: 72 Hours in Jordan using an iphone, camera, facebook and twitter.
Continue reading “Promoting a country – 72 hours in Jordan a social media experiment”
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