This is a great white paper with very valuable content by Michael Stelzner.

To understand how marketers – thus you as a small biz owner – are using social media, Michael commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

Social Media Marketing Industry Report - Click to downloadWhite Paper Source set out to uncover the “who, what, where, when and why” of social media marketing with this report. In this report you’ll find:

  • The top 10 social media questions marketers want answered: Nearly 700 open-ended responses and summarized all the major questions that marketing pros want answered, were analyzed.
  • The time commitment: White Paper Source examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started.
  • The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. They also looked at how time invested and experience enhances the achieved benefits.
  • Commonly used social media tools: Wondering which social media tools marketers are using the most? Those questions are answered, along with an examination of what the most experienced folks are using.
  • Social media tools people want to learn more about: In this section, the up-and-coming tools that marketers are most interested in learning about are examined.
  • Other analysis: White Paper Source also analyzed how age, gender, experience, business type and weekly time commitments impact all of the above findings.

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SOBCon 09 – The ROI of relationship

by ernohannink on March 23, 2009 · 1 comment

in Events

sobcon-goingIs it possible to calculate the ROI of relationship? Is this something like calculating your Whuffie in the bank? One thing is clear the SOBCon 09 will be all about this subject.

Liz Strauss – Successful blogger – is organising this event for the 3rd time. A great event where you will not just sit and listen to the presentations. There is work to do. You will work with a small group on the subject that was just presented.

Liz came up with a great list of speakers for the weekend op 1-3 May. I want to name a few for you: [click to continue…]

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About a year ago I wrote an article on the 10 pages every corporate blog should have in Dutch. It has become a very successful article in ErnoHannink.nl.
small-biz-blog-pages2
Last week a client asked a question that got me reading that article again. A sort of competitor replied on her blog on a post. The remark she added did not add much to the post, and the commenter added 4 lines to the comment with promotion for her service. My client asked if she should just remove the comment or what the blog etiquettes are.

OK, when you want to remove comments from your blog once in a while, it is good to show on your site that you can do this. You may want to remove offensive comments in your blog. Especially comments that are not against you but other people.

So what pages should each small biz blog have.
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Writing a book

by ernohannink on March 13, 2009 · 1 comment

in Books

pni-coverToday I have started writing my book. It all started with the idea to write a book about the subject I talk about a lot :) How to get clients via the internet for small business owners.

Since I need some structure I thought it would be a good idea to find first a publisher and then start writing the book. This route should give me some deadlines that I need to finalize the book at all.

The first contact with my publisher started via my friend Martijn Aslander. He invited some friends to the Lifehacking Academy. These publisher friends, that published the Dutch translation of the book ‘Upgrading Your Life‘ by Gina Trapani, were in my presentation during that day. The presentation was about online networking. An article or two from lifehacking.nl that I wrote is in this book.
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Discovering Shelfari

by ernohannink on March 12, 2009 · 0 comments

in Social networks

Today I was again on the site of Shelfari. A friend on Twitter pointed me to the bookshelf of A.W. Bruna – the publisher of my book. Not sure why, but today I decided to open an account on this social network around books and reading.

It is very nice and easy. There is not a lot of detials that you need to add to open an account. Of course, like always, I advice you to give as much details as possible. It makes the connecting more easy. Finding a possible connection through the books that you read and checking the profile makes it easier to connect.

This is what my bookshelf looks like now.
shelfari
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New Blog in English

by ernohannink on March 11, 2009 · 0 comments

in Business

On most of my sites and blogs I write in Dutch. Since 2008 I have been visiting more and more international events. Also the number of international connections on my twitter account @ernohannink is 50/50 (English/non-English). I tweet in English and Dutch on the same account.

Meeting a lot of foreign people made me want to start an English site and blog. This site should also give me the opportunity to offer my services outside the Netherlands.

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