Inspiration on rural entrepreneurs, small towns and rural areas. How can you help small towns prosper? Make sure that the rural entrepreneurs prosper. This is Becky’s life goal. An interview with Becky McCray.
I know the photo is a bit older, but I love it
Becky McCray (@beckymccray) lives in Hopetown, Oklakoma (population of about 30).
Becky is involved with a number of businesses:
- The Ranche at home
- Allen’s Retail Liquor
- Small Biz Survival
- Beck McCray and Associates
- Tourism Currents
- and she is a speaker
- And she is the co-author of Small Town Rules
Her life goal “Help rural entrepreneurs prosper so they can make their rural area prosper.”
Watch the interview
Becky shares her life mission and how important content is to attract clients for her business. Love here idea of how a niche is like a mirror for your ideal client so they can recognize themselves.
Watch the video interview with Becky McCray. You can also download the audio of this interview.
We talk about her various businesses the liquor store, the cattle range, Tourism Currents and more.
Interesting themes in the interview are:
The 4 seasons in a business
The number of businesses she has and actively is involved and how she manages all these businesses. With priority lists for each business and regular moments during the day she focusses on one business.
A lot of time goes in writing posts for the blogs of these businesses.
How important it is to have a niche and a life theme. It makes it easier to say no to projects that are coming on your path.
And of course we talk about her new book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy (Que Biz-Tech) (aff).
What are the Small Town Rules?
The Change in the Economy
Rule 1. Plan for zero. There will be tough years ahead.
Rule 2. Spend creative brainpower before spending dollars.
Rule 3. Multiply lines of income to diversify your risk.
The Change in Technology
Rule 4. Work anywhere, anywhen through technology.
Rule 5. Treat customers like community.
The Change in Society
Rule 6. Be proud of being small.
Rule 7. Build your local connections.
Do you feel like a Small town business
Is your business like a small town? Do you talk a lot with your target audience on the web? Do you connect, involved in a community?
Credit photo: Rebekah Workman www.rebekahworkman.com
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